This is a 113 kilometre (70 mile) challenge that lets you experience classic Looney Tunes sports moments as you reach your fitness goals, guided by your Team Captain, Wile E.!
Wile E. Coyote and the Road Runner are a duo of cartoon characters from the Looney Tunes and Merrie Melodies cartoon. Their first appeared was in 1949 in the theatrical short Fast and Furry-ous, which I guess means that franchise pre-dates the birth of Vin Diesel.
In each episode, the cunning, devious and constantly hungry coyote repeatedly attempts to catch and eat the roadrunner, but is humorously unsuccessful. Instead of using animal instinct, the coyote deploys absurdly complex contraptions to try to catch his prey. They comically backfire, with the coyote often getting injured in slapstick fashion. Many of the items for these contrivances are mail-ordered from a variety of companies implied to be part of the Acme Corporation.